The global kombucha market is anticipated to reach USD 10.45 billion by 2027, exhibiting a robust compound annual growth rate (CAGR) of 23.2% during the forecast period. According to Fortune Business Insights™, the growth of small-scale kombucha producers is expected to spur significant innovation within the industry. Their report, titled “Kombucha Market Size, Share & Industry Analysis, By Type (Natural and Flavored), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and Regional Forecast, 2020 – 2027,” highlights the swift rise of kombucha as a popular non-alcoholic beverage choice.
In response to the increasing demand, numerous small-scale companies are emerging, each introducing unique and creative flavors to attract kombucha enthusiasts. For instance, Atmospheric Kombucha, a startup based in Delhi and launched in April 2018, focuses on raw, organic fermented tea blended with distinctive fruit flavors and dried herbs, including lavender blueberry, mango, and guava. Similarly, Health-Ade, established in the US in 2012, has become a significant player in the kombucha market, renowned for its innovative flavors such as jalapeño-kiwi-cucumber, cloves, and chocolate. The growing presence of these niche kombucha brands is driving further market expansion.
Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230
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The report states that the global market value was at USD 1.84 billion in 2019 and shares the following:
- Detailed assessment of the trends, drivers, and restraints influencing market growth;
- Holistic analysis of the regional developments impacting the market;
- Thorough research into the key players’ profiles and their strategies; and
- Comprehensive study of all market segments.
Driving Factor
Multiple Health Benefits of Fermented Tea to Ensure Stable Market Growth
The health benefits of kombucha are gaining widespread recognition, supported by numerous scientific studies highlighting its positive effects. For instance, research from University College Cork in Ireland reveals that kombucha, a fermented beverage, is rich in lactic-acid bacteria that act as probiotics. These probiotics are known to enhance gut health, improve digestion, and assist in weight loss, making kombucha a valuable addition to daily diets.
Additionally, a study conducted by the University of Toulouse in France indicates that kombucha made from green tea can enhance calorie-burning processes, improve cholesterol levels, regulate blood sugar, and reduce belly fat. As health-conscious consumers, especially in urban areas, become more aware of these advantages, the demand for kombucha is expected to rise significantly. This growing popularity is likely to be further accelerated as kombucha becomes increasingly available in retail stores and supermarkets worldwide.
Regional Insights
Rising Demand for Alternative Beverages to Accelerate Market Growth in North America
North America, with a market size of USD 0.97 billion in 2019, is anticipated to maintain its leading position in the kombucha market throughout the forecast period. This dominance is fueled by changing consumer preferences that favor healthier beverage options as alternatives to traditional sodas and soft drinks. Europe is projected to be the second-largest market, bolstered by the increasing popularity of probiotic drinks in key economies like the UK and Germany. In the Asia Pacific region, rising disposable incomes are contributing to a growing demand for unique and premium beverages, further propelling market growth.
Competitive Landscape
Promotion of Novel Preparations to be the New Growth Strategy of Key Players
Acknowledging the substantial creative potential within the kombucha category, leading market players are proactively launching innovative variations of this popular beverage to engage consumers. Moreover, many companies, particularly larger ones, are implementing inventive design strategies to enhance the visibility of their products in supermarkets, department stores, and other retail outlets.
Industry Developments:
- September 2020: UK-based Woodies announced the launch of a new line of kombuchas infused with cannabidiol (CBD). The drink will combine the health benefits of CBD and fermented tea and will be available in Hibiscus & Raspberry, Orange, and Ginger flavors.
- March 2020: KeVita unveiled the new, enhanced look for its kombucha bottles, promoted by the company’s new owner, PepsiCo, to enable the brand to gain prominence on store shelves. The move is being advocated by PepsiCo to boost the slow sales of the company in the fermented tea category.
List of Key Companies Profiled in the Kombucha Market Report:
- Revive Kombucha (California, United States)
- Humm Kombucha, LLC (United States)
- Reed’s Inc. (Connecticut, United States)
- Molson Coors Beverage Company (Chicago, United States)
- The Hain Celestial Group (New York, United States)
- Health-Ade Kombucha (United States)
- PepsiCo, Inc. (New York, United States)
- The Coca Cola Company (Georgia, United States)
