Apple cider vinegar, created through the fermentation of apple juice, is utilized across various industries, including nutraceuticals, cosmetics, and food service. Beyond its common application in baking, it serves as an effective preservative, extending the shelf life of products like pickles. The primary driver of the increasing demand for apple cider vinegar is the food and beverage industry. Additionally, its health benefits—such as immune system support, enhanced metabolism, and weight loss assistance—are contributing to market growth.
According to the Fortune Business Insights™ report titled “Apple Cider Vinegar Market, 2024-2032,” the global apple cider vinegar market is projected to reach USD 1,009.40 million by 2032, growing from USD 619.43 million in 2023 at a compound annual growth rate (CAGR) of 5.7% during the period from 2024 to 2032.
Apple cider vinegar is known for its antimicrobial properties, which may help improve glucose and insulin levels, aid in weight reduction, and decrease calorie intake. The growing awareness of these health benefits is driving market growth. Additionally, the product is increasingly available in convenient formats such as vegetarian capsules, gummies, and powders, which are gaining popularity worldwide. For instance, Vermont Village offers ready-to-drink apple cider vinegar shots in single-serving packets, enhancing consumer convenience and further propelling market expansion.
Leading manufacturers are also leveraging this trend by providing products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan. For example, Nature's Truth offers vegan apple cider vinegar capsules that include plant-based herbal ingredients. These capsules are marketed as vegan-friendly, gluten-free, non-GMO, and free from artificial flavors or sweeteners, further driving market growth.
Information Source: https://www.fortunebusinessinsights.com/apple-cider-vinegar-market-105136
The Presence of Key Players to Raise Demand in North America
During the forecast period, North America is anticipated to lead the apple cider vinegar (ACV) market. The presence of numerous producers in the United States significantly drives this growth, as these companies continuously launch new ACV products, enhancing overall product acceptance. For instance, in February 2021, Garden of Life introduced a new line of apple cider vinegar gummies called Mykind. The North American market was valued at USD 277.92 million in 2020.
The Asia Pacific region is also projected to capture a substantial market share, driven by the emergence of new competitors and innovative products. A notable example is Goli Nutrition, which recently introduced ACV-containing gummies to the Indian market, contributing to the region's growth.
Providing Unique Products to Help Companies Develop Their Brands
Leading companies in the apple cider vinegar industry are actively pursuing innovation by launching new products and experimenting with different flavors and ingredients to enhance taste and expand their consumer base. This strategy helps strengthen their brand presence in the market. For example, in May 2019, Lost Coast Food Co. introduced three varieties of sparkling cider vinegar juice, primarily made from fruit juice with a small amount of ACV added.
Lead by Liquid Segment with Strong Application Support
The apple cider vinegar market is segmented by distribution channel, type, form, and region.
- Type: The market is categorized into filtered and unfiltered apple cider vinegar.
- Form: Apple cider vinegar is available in both liquid and tablet forms, with liquid products being more widely used and expected to dominate the market.
- Distribution Channels: The market is divided into various distribution channels, including hypermarkets and supermarkets, traditional food stores, online channels, and others.
- Regions: The market is segmented into five regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Molson Coors, a beverage company, buys Aspall Cyder Limited
In January 2018, the American beverage company Molson Coors Beverage acquired Aspall Cyder Limited to strengthen its cider portfolio. This acquisition aims to enhance Molson Coors' presence in the rapidly growing premium cider market in the UK. By leveraging its expertise in marketing, logistics, and distribution, Molson Coors plans to support and expand its operations across the UK utilizing Aspall's well-respected product range.
Expanding Understanding of ACV's Health Advantages to Encourage Growth
The global food and beverage industry is experiencing a surge in demand for wholesome and nutritious products, primarily driven by heightened awareness of exercise and healthy living. This trend is projected to significantly boost the apple cider vinegar (ACV) market. ACV is well-known for its health benefits, including its ability to help regulate blood pressure and blood sugar levels and reduce harmful cholesterol. According to the Canadian Digestive Health Foundation, ACV provides nutritional benefits similar to those of an entire apple, although it does not contain fiber. These health advantages are expected to further propel the demand for ACV.
Industry Development:
In June 2019: Swander Pace Capital announced the acquisition of Bragg Live Food Products, Inc., a notable player in the U.S. food and beverage sector. This acquisition has allowed Bragg to enhance its brand presence in the international market.
List of Key Players Profiled in the Apple Cider Vinegar Market Report:
- Barnes Naturals Pty Ltd (Maryborough, Australia)
- Carl Kuhne KG (Hamburg, Germany)
- Molson Coors Beverage Company (Chicago, U.S.)
- Global Export Marketing Co. Ltd (American Garden) (New York, U.S.)
- Swander Pace Capital (Bragg) (San Francisco, U.S.)
- Manzana Products Co. Inc. (Sebastopool, U.S.)
- NOW Health Group Inc. (Bloomingdale, U.S.)
- Mizkan America, Inc. (Mount Prospect, U.S.)
- Stonewall Kitchen (York, U.S.)
- Lost Coast Food Co. Ltd. (London, UK)
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