Apple cider vinegar, produced through the fermentation of apple juice, is widely used in various sectors, including nutraceuticals, cosmetics, and food services. Beyond its typical use in baking, it serves as a natural preservative, extending the shelf life of products like pickles. The growing demand for apple cider vinegar is primarily driven by the food and beverage industry, with its health benefits—such as immune support, metabolism enhancement, and weight loss aid—contributing significantly to market growth.
A report from Fortune Business Insights™, titled "Apple Cider Vinegar Market, 2024-2032," projects the global apple cider vinegar market revenue to reach USD 1,009.40 million by 2032, up from USD 619.43 million in 2023, with a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032.
Renowned for its antimicrobial properties, apple cider vinegar has been linked to benefits like improved glucose and insulin levels, weight reduction, and lower calorie intake, fueling its rising popularity. Increased consumer awareness of these advantages is driving market demand, alongside the availability of more convenient product formats, such as capsules, gummies, and powders. Companies like Vermont Village offer ready-to-drink apple cider vinegar shots in single-serving packets, catering to consumer convenience and expanding market reach.
Additionally, manufacturers are capitalizing on this trend by introducing products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan. For instance, Nature's Truth markets vegan apple cider vinegar capsules made with plant-based herbal ingredients, highlighting attributes like vegan-friendly, gluten-free, non-GMO, and free from artificial flavors or sweeteners, further boosting market growth.
Information Source: https://www.fortunebusinessinsights.com/apple-cider-vinegar-market-105136
The Presence of Key Players to Raise Demand in North America
During the forecast period, North America is expected to dominate the apple cider vinegar (ACV) market, largely due to the presence of numerous producers in the United States. These companies are actively introducing new ACV products, which has contributed to increased consumer acceptance and market growth. A key example is Garden of Life, which launched its Mykind line of apple cider vinegar gummies in February 2021. In 2020, the North American ACV market was valued at USD 277.92 million.
The Asia Pacific region is also forecasted to secure a significant share of the ACV market, driven by the entry of new competitors and the introduction of innovative products. For instance, Goli Nutrition recently launched ACV gummies in the Indian market, fueling the region's growth and expanding consumer access to these products.
Providing Unique Products to Help Companies Develop Their Brands
Leading companies in the apple cider vinegar industry are focusing on innovation by introducing new products and experimenting with unique flavors and ingredients to improve taste and attract a wider consumer base. This approach helps them strengthen their market presence and brand recognition. A notable example is Lost Coast Food Co., which in May 2019 launched three varieties of sparkling cider vinegar juice, made primarily from fruit juice with a small addition of ACV. This product diversification highlights the industry's ongoing efforts to appeal to health-conscious consumers while offering refreshing alternatives to traditional apple cider vinegar products.
Lead by Liquid Segment with Strong Application Support
The apple cider vinegar market is segmented by distribution channel, type, form, and region.
- Type: The market is categorized into filtered and unfiltered apple cider vinegar.
- Form: Apple cider vinegar is available in both liquid and tablet forms, with liquid products being more widely used and expected to dominate the market.
- Distribution Channels: The market is divided into various distribution channels, including hypermarkets and supermarkets, traditional food stores, online channels, and others.
- Regions: The market is segmented into five regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Molson Coors, a beverage company, buys Aspall Cyder Limited
In January 2018, Molson Coors Beverage Company acquired Aspall Cyder Limited, a move aimed at bolstering its cider portfolio and strengthening its position in the rapidly growing premium cider market in the UK. Through this acquisition, Molson Coors intends to leverage its marketing, logistics, and distribution expertise to support and expand Aspall’s operations across the UK, utilizing the brand’s well-established and respected product range. This strategic move aligns with Molson Coors' goal of tapping into the premium cider segment and broadening its reach in the UK market.
Expanding Understanding of ACV's Health Advantages to Encourage Growth
The global food and beverage industry is witnessing increased demand for wholesome and nutritious products, largely driven by growing awareness of exercise and healthy living. This trend is expected to significantly fuel the apple cider vinegar (ACV) market. ACV is widely recognized for its health benefits, such as helping regulate blood pressure and blood sugar levels, as well as reducing harmful cholesterol. According to the Canadian Digestive Health Foundation, ACV offers similar nutritional benefits to those of a whole apple, despite lacking fiber. These health advantages are anticipated to further drive the demand for ACV in the coming years.
Industry Development:
In June 2019: Swander Pace Capital announced its acquisition of Bragg Live Food Products, Inc., a prominent brand in the U.S. food and beverage industry. This acquisition has enabled Bragg to strengthen its brand presence and expand its reach in the international market, positioning the company for further growth and development in the global health and wellness sector.
List of Key Players Profiled in the Apple Cider Vinegar Market Report:
- Barnes Naturals Pty Ltd (Maryborough, Australia)
- Carl Kuhne KG (Hamburg, Germany)
- Molson Coors Beverage Company (Chicago, U.S.)
- Global Export Marketing Co. Ltd (American Garden) (New York, U.S.)
- Swander Pace Capital (Bragg) (San Francisco, U.S.)
- Manzana Products Co. Inc. (Sebastopool, U.S.)
- NOW Health Group Inc. (Bloomingdale, U.S.)
- Mizkan America, Inc. (Mount Prospect, U.S.)
- Stonewall Kitchen (York, U.S.)
- Lost Coast Food Co. Ltd. (London, UK)
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